ACDelco has been around for 100 years and has a strong following among the auto trade. So how do we get the trade that already likes our brand to like it even more. By giving them more of what they love.
We started by developing a series of videos hosted by Adam Genei of Mobsteel, that put a scientific spin on aftermarket auto parts and explains how they work in a completely new way. We launched with a fully integrated plan delivering video, online native content, print, digital, social and even a Pandora station. In the first few months of its launch, the campaign was already breaking industry standards for CTR in its category, and some videos received over 1 million views in less than one week.
ACDelco celebrated it’s centennial this year and with it came a whole new way to win over the hearts of the trade.