2010 Grand Effie Winner Detroit Public Schools (DPS) was about to become the largest public school district in the U.S. to go bankrupt. With funding directly tied to student enrollment, maximizing student enrollment was the only way to avoid a complete financial meltdown. So we developed a grassroots movement centered around a simple, powerful icon: a blue door. An indelible symbol and an invitation to the opportunities that lie behind the doors of every DPS School.